SINGAPORE takes the spotlight in the newly released music video for “Don’t Say You Love Me,” the lead track from BTS member Jin’s second solo album Echo.
The Singapore Tourism Board (STB) teamed up with BIGHIT MUSIC to produce the video, which highlights a mix of the city-state’s iconic landmarks and hidden neighborhood gems. As the only official video for the album’s main track, the collaboration blends music and travel to present a visually compelling narrative that reaches BTS fans worldwide.
Scenes from the music video were filmed across the National Gallery Singapore, Gardens by the Bay, the Singapore Flyer and Anderson Bridge. The video also features less conventional locations such as Keng Eng Kee Seafood and Goldhill Plaza, offering a more intimate look at the city’s culture and everyday charm.
“The collaboration with the Singapore Tourism Board beautifully brought together the charm of the local scenery and the message Jin hopes to share through his music,” a BIGHIT MUSIC official said. “We hope that many will enjoy Jin’s new album and the music video for the main track.”
Serene Tan, executive director for North Asia at STB, said the project offered a unique opportunity to present Singapore’s appeal through a new lens.
“We hope that people around the world will come to see and experience Singapore from a new perspective through the music video,” Tan said. “It’s a showcase of our culture, nature and architecture alongside Jin’s musical storytelling.”
The official music video for “Don’t Say You Love Me” premiered globally May 16 on HYBE LABELS’ YouTube channel and was cross-posted on STB’s social media platforms. / PR
