Kyle Larson didn’t win the Indy 500 on Memorial Day. He didn’t win the Coca-Cola 600 later that evening. In fact, he didn’t finish either race. However, Larson is winning a race off the track. Larson is leading everyone when it comes to merchandise sales this race season. Hendrick Motorsports selling “Hendrick 1,100” merch for Larson’s attempt at the double only boosted his lead.
Here’s the top 14 NASCAR drivers…
14. Tyler Reddick
NASCAR Cup Series driver Tyler Reddick during qualifying at Charlotte Motor Speedway. Mandatory Credit: Jim Dedmon-Imagn Images
13. Denny Hamlin
NASCAR Cup Series driver Denny Hamlin during the Coca Cola 600 at Charlotte Motor Speedway. Mandatory
12. Christopher Bell
NASCAR Cup Series driver Christopher Bell during qualifying at Charlotte Motor Speedway.
11. Daniel Suarez
NASCAR Cup Series driver Daniel Suarez is introduced before the NASCAR All-Star Open at North Wilkesboro Speedway.
10. William Byron
NASCAR Cup Series driver William Byron on the backstretch during the Coca-Cola 600 at Charlotte Motor Speedway.
9. Dale Earnhardt Sr.
Dale Earnhardt, Sr. adjusts his helmet during testing at the Daytona International Speedway, January 5, 2001.
8. Justin Allgaier
Justin Allgaier, driver of the #7 Hellmann’s Chevrolet, waits on the grid during practice for the NASCAR Xfinity Series Tennessee Lottery 250.
7. Dale Earnhardt Jr.
NASCAR Cup Series team owner Dale Earnhardt Jr during practice for the Daytona 500 at Daytona International Speedway.
6. Joey Logano
Cup Series driver Joey Logano during the Coca Cola 600 at Charlotte Motor Speedway.
5. Ryan Blaney
NASCAR Cup Series driver Ryan Blaney during driver introductions for the NASCAR Food City 500 at Bristol Motor Speedway.
4. Ross Chastain
Cup Series driver Ross Chastain ceremoniously throws a watermelon from his car during the Coca-Cola 600 at Charlotte Motor Speedway.
3. Kyle Busch
NASCAR Cup Series driver Kyle Busch during NASCAR All-Star Open at North Wilkesboro Speedway.
2. Chase Elliott
Chase Elliott drives during the Wurth 400 race at Texas Motor Speedway.
1. Kyle Larson
NASCAR Cup Series driver Kyle Larson on the backstretch during the Coca-Cola 600 at Charlotte Motor Speedway.
This article originally appeared on The List Wire: Which NASCAR drivers are selling the most merchandise in 2025?
